Food Porn at Rouxbe

I cringe when a bagger at the market places heavy items on top of fragile produce. I admit I'm totally anal when it comes to picking out unblemished fruits and vegetables, but after spending the time and money to find that perfectly ripe tomato or pound of strawberries, my heart stops when cans wind up weighing them down. It, unfortunately, happens more often than not. A cashier was once so brutal with a bag of apples; one fell out of the bag, bounced like a tennis ball, and rolled to another till. She nonchalantly picked it up, put it back in the bag, and continued. She seemed surprised when I told her I didn't want to take that one. She replied, saying it couldn't possibly be bruised.

My breathing temporarily stops when I see customers slam down and toss their own items onto a conveyor belt. I could be wrong, but these people can't possibly be foodies...boxes are squashing bread, which is squashing lettuce. No care is taken. For someone like me, I couldn't be happier to take my own reusable grocery bags to the market and bag my own.

I thought it may have been a tiny neurotic disorder, but I have discovered meaning to my madness. A few days into my job at Rouxbe, I found myself shopping for a video shoot. My mission: to find the sexiest and freshest onions, shallots, chilies, and red peppers. Since the food is THE STAR at Rouxbe, I was in my element. I had to decide who was going to make the cut, and so the auditions began. Was each item too fat? Too thin? Too old and wrinkly? Too genetically modified? A few vendors smirked when I told them I had to find the sexiest produce possible because it was going to be a supa-star.

So what's sexy at Rouxbe? Sexy is no food styling. The pictures you see are the end result of each dish. Sexy at Rouxbe is honest food and honest cooking. There is no hairspray on set...no glue, food coloring, shaving cream, or blowtorches. Pictures are taken immediately after cooking or baking, as the star of the show waits for nobody. Sure, the odd crumb may be brushed away or a splatter may be wiped up, but the food is never improvised. One of the best things at Rouxbe is we indulge in every dish that we test, pre-produce, and film. Thanks to Rouxbe, I breathe easy as I no longer feel like a psycho for searching out the best of the best.

Tagged as: [ cooking culinary gmo howto instructional pastry rouxbe school videos ]